At the XII Eurasian Event Forum, the Russian Union of Exhibitions and Fairs (RUEF) signed agreements to create an international consortium of MICE industry.

The new international organization includes the Indonesian company Orvala Analytics Global, the Indonesian Diaspora Community, and Inkanyezi Event Organizers from South Africa.

Previously, RUEF and the Indian company Salvia Promoters Private Limited joined the consortium.

The main purpose of the International MICE Consortium is organization and implementation of mutually beneficial initiatives to support the convention and exhibition activities and event industry in the member countries. Partners will jointly organize business events, conduct industry research, and implement educational projects. Mutual integration in projects, cooperation in organizing exhibitions, congresses, meetings and business trips is expected.