Final Furlong – www.finalfurlong.it – Business Network specializing in events and innovative integrated communication for the whole world of the Horse. Hipposphere – https://horses.expoforum.ru/en/, a brand of ExpoForum International Ltd. the largest trade fair and congress organizer in north-western Russia owned by Gazprom. International Equestrian Exhibition Hipposphere has been held in St. Petersburg since 1999. Its framework program includes numerous seminars, conferences, horse shows and competitions.

Building networks, international relationships and collaborations was one of the primary objectives of the activities promoted by Final Furlong during the Lyric kermesse; an aim which, as demonstrated by the birth of this exciting partnership, has been fully achieved with the establishment of an Italy / Russia axis which, through the major events, aims to give an incentive to the economic and cultural development of the equestrian and equestrian sector between the two countries.

In the document signed by Maurizio Rosellini - CEO of Final Furlong - and Evgeniya Filippova - Director of the International Equestrian Exhibition Hipposphere - the premises and the agreements place at the centre of the partnership precisely the actions to put in field, already starting from the next weeks in order to best promote the reference fields in the industry object of the agreement.

Among the topics on the agenda of the agreement there is also a Destination Marketing Project linked to the economic performance that express racecourses in their own area of incidence. Breeding, environment, agribusiness, tourism are the areas in which, since millennia, the horse has been alongside the man building culture and history with him, promoting the encounter between different populations through the knowledge of their traditions and their folklore. To promote and support this development and the communication of these territorial values there is an assigned place: the racecourse. A prestigious stage within which can find space both those interested in racing and riders passionate about equestrian tourism and other sports related to horses.

Final Furlong and Hipposhere, constantly in dialogue and collaboration between them, will therefore bring the horse as a protagonist in the big events and in all occasions designed to promote, support and enhance its knowledge. 

Does not lack the attention to the economy: in these first three years of agreement between the two countries, objectives such as developing and strengthening economic relations are added. In fact, through meetings, forums, events and B2B meetings aimed at international operators of the sector, networking actions can be promoted and implemented in order to generate new business opportunities to be launched on the world markets.

Maurizio Rosellini commented: 'Creating and promoting new business opportunities for the equestrian and equestrian sector is one of the main objectives of this collaboration with our Russian partners. We will work together to achieve international development projects to support all operators and all categories that work daily closely with the horse sector. Innovative events are currently being studied to give rise to new forms of communication in the sector to fascinate and attract new audiences. To support this operation there will also be the new Digital 4.0 Platform - Final Furlong Digital Network, close to its inauguration on the web.'

Evgeniya Filippova commented: 'Successful promotion of horse business on international markets requires communication capabilities that we can implement together with Italian colleagues. Closer interaction and active participation in the main industry events of our countries will not only strengthen and build new business ties, but also influence the development trends of the horse industry as a whole and unite those who find it difficult to take part in offline format.'