Cafés, hotels, public spaces and other organisations with a high rating could place the stickers at the entrance so that the visitors know that many people like it here.

In 2018 Expoforum received a visitor rating of 4.5. This rating can be seen on Yandex Maps, Yandex Navigator and Yandex search engine. The validity of the rating is ensured by users who select the best organisation, as well as machine-learning algorithms. Among other things, algorithms take into account the history of referrals; for instance, if the author provided referrals for many exhibition complexes, his or her opinion in this category will receive more weight.