How Long Will the Event Boom Last?
What is the reason for the growth of the Russian event industry market? On January 18, at the panel discussion within the Eurasian Event Forum experts of the convention and exhibition industry discussed how to develop, replicate event projects and enter the international market under the current economic conditions.
Sergey Voronkov, General Director of the EXPOFORUM International, President of the Russian Union of Exhibitions and Fairs, acted as the event moderator.
“The event boom and relevance of the dialogue platforms are growing,” this thesis was unanimously approved by the event speakers – representatives of the Russian and foreign convention and exhibition industry.
“More opportunities for holding large-scale events will open up after the rearrangement and renovation of the regional event infrastructure,” thinks Aleksey Valkov, Deputy Director of Roscongress Foundation, Director of the St. Petersburg International Economic Forum.
Sergey Gorsky, General Director of Gefera Media, shared his opinion that after a number of foreign companies left, the new windows of opportunities are opening up for the industry: “Now you can fill the niches of international projects having left the Russian market”.
Aleksandr Ulyanov, General Director of Neva International, told about the growing demand for the organization of business missions to friendly countries, in particular, to China, as well as for the organized visits of foreign businessmen to Russia. He is of the opinion that the international agenda is one of the essential components of a successful event: “The project profitability primarily depends on whether it is demanded by the industry. Besides, the important component of any event is its international agenda and participants, as well as the cultural program. Emotions are something that a person keeps with him after visiting a city where the event takes place,” underlined the speaker.
The expert opinion on the industry development was also shared by Sergey Aleksandrov, General Director of Sigma Expo Group, and Arkady Kiselev, Deputy General Director, Head of the Urals Convention Bureau of the Investment Promotion Agency of the Sverdlovsk region.