At Fieracavalli, an international equestrian exhibition that will take place in November 2020, the project Piazza Italia by Final Furlong will be presented in the framework of which a few Italian companies of the equestrian industry will take part in one of the most important Eurasian equestrian projects that annually takes place in St. Petersburg – the Hipposphere Exhibition planned for April 29 – May 2, 2021.

The opening of such a ‘window’ to the Russian market is another milestone for Final Furlong (www.finalfurlong.it) that strives to promotion and comprehensive development of national equestrian sport and industry both in Italy and abroad.

An opportunity which is not limited with commerce, but influences related sectors is horse breeding and holding horse racing. Hipposphere conducted a survey among the equestrian audience to reveal that both fans and professionals of the industry were interested in most areas of the Italian equestrian industry: goods for horses and equestrians, breeding and veterinary technologies that proves special trust to the quality of products with a label “Made in Italy”.

The Final Furlong stand of Fieracavalli 2020 will broadcast the video conference with representative of the Hipposphere Equestrian Exhibition and the EXPOFORUM Convention and Exhibition Centre aimed at demonstration of the potential and special features of this exclusive and innovative project, as well as the presentation of Piazza Italia by Final Furlong – a ‘provider’ of the Italian equestrian industry to the Russian market.

Digital platform Final Furlong Business Network will become a liaison between Italian companies and the Russian market, make news and all the information about the projects available in the real time mode, simplify the communication process and the procedure of meeting the conditions to join Piazza Italia, a united Italian exposition at the Hipposphere International Equestrian Exhibition 2021.

“We are so pleased with an opportunity to see Italian companies ‘live in person’ at the Hipposphere Exhibition in 2021. The survey we had conducted has shown that the absolute majority of Russian equestrians would like to see Italian goods for horses and horsemen, veterinary medicine and fillers, and new technologies of Italian and European equestrian industry. They are not sufficiently represented in the modern Russian market. Cooperation with Final Furlong and mutual active participation in main equestrian events also provide new opportunities for development of the equestrian sector in Russian and Italy through improvement of existing business connections and establishment of new ones, promotion of national horse breeding and equestrian sport, and improvement of the image of the industry in general. And the modern digital platform Final Furlong Business Network will make the communication process even faster and more comfortable,” Laura Migel, Director of the Hipposphere project, says.

Maurizio Rosellini, CEO of Final Furlong: “This first initiative we are going to implement together with our Russian partners, aside from promotion of goods and services of the equestrian industry and horse breeding under the brand ‘Made in Italy’, is just the beginning of a path we consider extremely promising and able to open up multiple possibilities for economic development between two our countries.”