ExpoForum International and RUEF will Cooperate with the Made In Russia National Brand
On the third day of the 25th Saint Petersburg International Economic Forum, Sergey Voronkov, CEO of ExpoForum International, President of the Russian Union of Exhibitions and Fairs, and Mikhail Sadchenkov, CEO of National Brand LLC, signed the trilateral agreement.
The goal of the agreement is establishment of partnership relations, cooperation, promotion and development of the Made In Russia National Brand, its presentation at leading Russian events, joint coverage of accomplishments of Russian manufacturers.
The Made In Russia project has been worked out with a purpose to promote Russian culture, brands, companies, exporters and experts by establishment of a single data base, launch of specialized catalogs, participation in local international exhibitions, conduction of promos, events and other activities aimed at building awareness of the Russian commercial and cultural brands, companies, exporters and experts.
According to the ICCA rating, St. Petersburg is No. 1 city in Russia by attractiveness for business tourism. For the second year in a row it outranks Moscow by the number of events and the number of visitors.
Today’s agreement will make it possible for ExpoForum International own events and RUEF members to find new partners, and for participants of these events — to strengthen their status of reliable manufacturers.
“I’m so happy that this agreement has been signed; it reflects the Forum agenda better than ever, and the Forum’s key task is to raise the status of everything made in Russia. ExpoForum International and RUEF are the organizations whose efforts help to hold over 1,000 Russian exhibitions per year where over 100,000 Russian manufacturers take part. Made In Russia is a most powerful resource with more than 7 mln. subscribers, and, if we combine efforts, it will be our hyper sound in the field of communications,” Sergey Voronkov added.
Mikhail Sadchenkov said: “Yesterday we set our task in the framework of SPIEF — to make the Made In Russia brand a strong information venue for business promotion. We are happy to be joined by such important largescale partners.”
In total, RUEF and ExpoForum International will sign 11 agreements in the framework of the 25th SPIEF, and it’s a record number.