The new brand image representing ExpoForum in the global events industry will take the form of a supersize ‘E’, symbolising the architectural layout of the EXPOFORUM Convention and Exhibition Centre, with the three exhibition pavilions and the congress centre forming the four constituent parts of the supersize ‘E’. The simplicity and balance of this symbol, together with a range of colour combinations, offers a form which can display a variety of content, i.e. each individual event will give the venue a unique look.

‘EXPERIENCE MOMENTUM’ is the new ExpoForum slogan. Our brand image is built around the concept of fulfilling potential for every stakeholder in the events market: developing organisers’ businesses and their exhibitions, giving city residents the opportunity to attend new business and entertainment events, and also growing events tourism and increasing its contribution to the St. Petersburg economy, securing a significant share of the global events market for Russia’s northern capital.