Peterfood, the Largest Food Exhibition in Northwestern Russia, Opens in St. Petersburg
On November 13, Peterfood 2018 opened in ExpoForum with more than 200 supplying companies and 100 representatives of purchasing departments of retail chains from 10 Russian cities taking part.
At the grand opening ceremony, Sergey Volkov, Commercial Director of EXPOFORUM International, noted that the Peterfood Exhibition was taking place in EXPOFORUM for the 5th time, and it was getting larger and larger every time: “In spite of the universality of online communication, including in retail, we are meeting and will meet offline, because nothing can replace real-life communication. Peterfood is a place for effective partnership communication of HORECA and retail representatives.”
The Business Program of the exhibition has been dictated by the challenges that participants of the food market face today. Industry experts talked about the adaptation of an assortment of new customer opportunities, a search for investment resources, support of the price to quality ratio, and the preservation and development of business. The organizer of the exhibition, Imperia Congress and Exhibition Company, worked with the Network Purchase Center in organizing the Big City Trade Forum, and “Our Brand,” “Innovative Product,” and “Chain Choice” manufacturer competitions. The company also held open seminars for market specialists under the auspices of the Committee for Development of Entrepreneurship and Consumer Market of St. Petersburg. As part of the event, representatives of X5 Retail Group, Magnit, Metro, Auchan, Dixie and more than 40 other chains held negotiations and settled contracts with suppliers of practically every category of foodstuffs. At the time of writing, more than 4500 negotiations regarding deliveries of products had already been planned.
Within three days guests of the exhibition studied 5000 types of new foreign and Russian products, which could be added to the assortment of retail chains and stores of the city. These products included unusual pastry and meat products, dairy products, processed foods, snacks, various drinks and much more.
Last year Peterfood brought together 6,700 specialists from across Russia. This year the exhibition area has increased by 30% to more than 3,500 square meters. The range of participants has also expanded considerably, with representatives of 22 Russian cities and 13 countries taking part, including participants from Libya, China, Moldova, Tunisia, Poland, Hungary, and other countries.
Participation in the exhibition is free. Preliminary registration is required.