Hookah fans smoke-screen Expoforum

The biggest hookah exhibition in the world, the Hookah Club Show, was held on 10-11 March in St. Petersburg. More than 6,000 tobacco product connoisseurs with more than 500 hookahs operating for them assembled under one roof.

The Hookah Club Show was taking place at the ExpoForum for the second year in a row, and this time the event exceeded all well-known professional tobacco exhibitions in terms of its exhibition area as well as the number of exhibiters and visitors – Inter Tabac in Dortmund (Germany), Hookah Expo Worldwide in Las Vegas (USA), World Tobacco Middle East in Dubai (UAE). More than 160 hookah brands were presented at the venue, and workshops and masterclasses on the creation and development of the hookah business were held as part of the business programme.

Various competitions were arranged for hookah masters, for example the Classical Hookah Contest, where smoking characteristics of the mixture were assessed; Hookah Battle World Cup, where participants from various cities of the country and CIS states competed in serving and the contents of hookahs; the Obstacle Course Contest, where masters demonstrated skilful serving of the hookah flask with coals, walking round crowds of people and narrow zones, imitating a crowded café. The final test was the Hookah Rematch – professional masters demonstrated miracles of quick Nargile preparation.

Individual constructions were assembled for visitors at company stands and a wide range of various devices to create hookahs to any taste were on offer.

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Hookah fans smoke-screen Expoforum

The biggest hookah exhibition in the world, the Hookah Club Show, was held on 10-11 March in St. Petersburg. More than 6,000 tobacco product connoisseurs with more than 500 hookahs operating for them assembled under one roof.

The Hookah Club Show was taking place at the ExpoForum for the second year in a row, and this time the event exceeded all well-known professional tobacco exhibitions in terms of its exhibition area as well as the number of exhibiters and visitors – Inter Tabac in Dortmund (Germany), Hookah Expo Worldwide in Las Vegas (USA), World Tobacco Middle East in Dubai (UAE). More than 160 hookah brands were presented at the venue, and workshops and masterclasses on the creation and development of the hookah business were held as part of the business programme.

Various competitions were arranged for hookah masters, for example the Classical Hookah Contest, where smoking characteristics of the mixture were assessed; Hookah Battle World Cup, where participants from various cities of the country and CIS states competed in serving and the contents of hookahs; the Obstacle Course Contest, where masters demonstrated skilful serving of the hookah flask with coals, walking round crowds of people and narrow zones, imitating a crowded café. The final test was the Hookah Rematch – professional masters demonstrated miracles of quick Nargile preparation.

Individual constructions were assembled for visitors at company stands and a wide range of various devices to create hookahs to any taste were on offer.

More